Army of the lights

privacy policy

Effective Date: January 2026

Last Updated: August 2026

Army of the Light ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, interact with our CRM and community platform, purchase our products, or register

1. Information We Collect

We may collect the following categories of information:

Information you provide directly:

Name, email address, phone number
Mailing address (for shipping physical products)
Payment information (processed securely through our payment processor we do not store full card details)
Information submitted through contact forms, applications, or Bootcamp registration (including relevant health information you choose to disclose for event safety purposes)
Messages, posts, or content you share within our community platform

Information collected automatically:

IP address, browser type, device information
Pages visited, time spent on site, and referral source
Cookies and similar tracking technologies (see Section 5)

2. How We Use Your Information

We use your information to:

Deliver purchased products, courses, and event access
Process payments and registrations
Communicate with you, including sending emails and SMS messages (newsletters, teaching content, bootcamp updates, and promotional offers)
Operate and moderate our community platform
Improve our website and Services
Comply with legal obligations

3. Email and SMS Marketing Consent

By subscribing to our email list or providing your phone number, you consent to receive marketing communications from Army of the Light, including our welcome and nurture email series, bootcamp updates, and promotional content.

You may unsubscribe from emails at any time using the link at the bottom of any email.
You may opt out of SMS messages at any time by replying "STOP."
Message and data rates may apply for SMS communications.

We do not sell your personal information to third parties for their own marketing purposes.

4. How We Share Your Information

We may share your information with:

Service providers: including our CRM/marketing platform (GoHighLevel), payment processors, and event/retreat venue coordinators, solely to operate our Services
Legal compliance: if required by law, subpoena, or to protect the safety of our community or others
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve your browsing experience, analyze site traffic, and support marketing efforts. You can adjust your browser settings to refuse cookies, though this may affect site functionality.

6. Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, or loss. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

8. Your Rights and Choices

Depending on your location, you may have the right to:

Access the personal information we hold about you
Request correction or deletion of your information
Opt out of marketing communications at any time
[If you have California subscribers: Request disclosure of data collected/sold under the CCPA, and opt out of "sale" or "sharing" of personal information]

9. Children's Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will delete it.

10. Health Information (Bootcamp Registration)

If you voluntarily disclose health, physical, or medical information as part of your Bootcamp registration, we use this information solely for participant safety purposes during the event and do not share it beyond what is necessary for that purpose (e.g., with on-site staff or emergency responders if needed).

11. Third-Party Links

Our Services may contain links to third-party websites or platforms (such as Amazon, Whop, TikTok, or Instagram). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies separately.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The "Last Updated" date at the top of this page reflects the most recent revision. Continued use of our Services after changes are posted constitutes your acceptance of the updated policy.